With the emergence of sites like BuzzFeed and Upworthy, there’s been an interesting shift in the type of content people want to share. Recent research shows that people now gravitate toward — and share — upbeat stories. Much of this has to do with social media.
Time Magazine’s Eliana Dockterman wrote in August:
Researchers are discovering that people want to create positive images of themselves online by sharing upbeat stories. And with more people turning to Facebook and Twitter to find out what’s happening in the world, news stories may need to cheer up in order to court an audience. If social is the future of media, then optimistic stories might be media’s future.