Upworthy’s most popular stories show desire for uplifting, serious content

Research shows that people are increasingly sharing upbeat content on social networks. But “upbeat,” it turns out, doesn’t necessarily mean “happy-go-lucky” in the world of social media sharing.

Upworthy, a site that publishes uplifting content and generates millions of social shares, found that some of its most popular stories in 2013 were about heavy topics like economic inequality, domestic violence, global health and the media’s portrayal of women.

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