Community-driven stories hold power — to reveal hidden truths, activate public discourse, and create positive social change. They feed the soul, providing emotional and intellectual sustenance. They help us understand, and in some cases celebrate, differences. Now more than ever, we need stories that give us a window into people and cultures that are different from our own so that we can better understand and appreciate the rich tapestry of America.
Many of these stories have remained untold in mainstream media, particularly in the far corners of American communities that traditional public media typically doesn’t reach. These corners are a mosaic of cultures, races, ethnicities, and political ideologies. They’re the places where public media outlets need to establish more inroads if they want to build their audience and remain relevant. Many are hard at work on this, including those that participated in AIR’s Finding America initiative, which produced valuable lessons and takeaways for the industry at large.